TacToys - EDM Design
I designed and executed over 300 EDMs, reaching more than 40 million inboxes, including Point-of-Sale campaigns and Klaviyo automated flows. Each email was strategically crafted to drive sales and enhance customer retention while aligning seamlessly with brand objectives. By focusing on visually engaging designs and precise audience segmentation, I showcased promotions, maximised engagement, and increased click-through rates. My work ensured email marketing remained a key pillar of the company’s growth strategy.
PurePlush - EDM Design
Collaborating with multiple e-commerce brands within the same business allowed me to adapt my designs to suit distinct brand identities. I developed email marketing campaigns that drove sales, showcased promotions, and built stronger customer relationships. Using Klaviyo, I implemented automated flow campaigns targeting customer retention, re-engagement, and ongoing relationship nurturing.
