Force Hooks
As a contracted freelancer for Force Hooks, I contributed to their beta product's branding and visual identity. This included designing the logo branding for this innovative prototype, and ensuring it conveyed functionality and innovation for key stakeholders and potential investors.
Additionally, I created designs for the membrane switch assembly, enhancing the usability and aesthetic appeal of the Force Hooks device. I also designed custom packaging tape to reinforce brand identity during shipping and created impactful pull-up banners for an industry expo, effectively showcasing the product's features and benefits.
Project Overview
My Role: Graphic Designer (Contractor)
Date: November 2018, October 2019, June 2020
Scope: Logo & Brand Prototyping, Packaging, Print
Toolkit: Adobe Photoshop, Illustrator, InDesign
Logo & Brand Prototyping
I developed the logo and branding for Force Hook's isometric strength testing prototype. The design process centred on creating a visual identity that reflected the product's innovative, industrial nature while maintaining a professional and approachable aesthetic. The resulting logo seamlessly integrated with the prototype, laying the groundwork for the start-up's future brand identity. By focusing on clarity, modernity, and functionality, the branding reinforced the product's position as a reliable, cutting-edge tool in the scientific fitness industry.
Print & Packaging
I designed pull-up banners for an industry expo, showcasing Force Hooks with bold visuals and concise messaging. Additionally, I created branded packaging tape, enhancing the product’s professional image and reinforcing brand identity in parcel shipments.
Interface Design
For the Force Hooks prototype, I designed the membrane switch assembly to ensure a user-friendly and visually cohesive interface. The design process involved creating clear and intuitive layouts for button functions, balancing aesthetics with functionality to enhance the device's usability.
